A high-quality, simple-to-use, and cost-effective power-tool brand has been added to the Upat stable in the form of AEG POWERTOOLS. While not new to the South African market, Upat’s distributorship is expected to increase the brand’s footprint significantly.
Corded power tools will be introduced initially, to be followed by tools using advanced cordless technology in accordance with market requirements, Upat Retail Sales Manager, Jaco Jansen, explains. The AEG POWERTOOLS range that will be introduced to the South African market includes grinders, drills (masonry and steel), planers, saws, sanders and some accessories.
This is the first time that Upat has a dedicated power tool brand for the retail and reseller markets. “We identified a gap in the market for a high-quality, simple-to-use, and cost-effective power-tool brand,” Jansen comments.
Aftermarket service and training will be a major focus to ensure customers receive the highest level of support. “Our sales staff have received in-depth training from AEG POWERTOOLS in order to be able to provide customers with market-leading support throughout the lifespan of the tools.”
Upat has established a dedicated AEG POWERTOOLS service centre, in addition to a comprehensive spares’ holding to ensure rapid and efficient servicing. AEG POWERTOOLS come standard with a one-year warranty, which can be extended by an additional year free-of-charge if registered on www.aeg-powertools.eu within 30 days from the date of purchase.
Jansen reveals that Upat will also be sourcing reliable independent distributors and retailers with a proven track record to ensure the AEG POWERTOOLS brand has sufficient traction in the local market. “We are confident that skilled service providers and professional DIY users will both see the value of standardising on the AEG POWERTOOLS range.”
Established over 35 years ago, Upat is well-known for introducing world renowned brands into the local market. “The addition of AEG POWERTOOLS to our stable complements our existing brands and allows us now to offer complete solutions for the professional users,” Jansen concludes