Annually, state of the art gizmos costing hundreds of millions are thrown at the problem of road accident s, yet, stubbornly, accident statistics are still escalating. The reason why this always turns out to be a zero-sum game is that it takes the driver out of the equation. Consequently, after noticing the massive impact of road accidents on the economy, DriveRisk is advising fleet operators to adopt DriverCam, an integrated programme that focuses on the driver behaviour in their on-road risk management initiatives.
DriveRisk, the leading driver behaviour management company in Africa, are a dedicated team committed to reducing on-road risk for fleet operators and the driver community by developing, and providing risk identifying information, coupled with behaviour changing solutions and preventative forecasting, enabling fleet operators to establish an accountable and structured solution to driver management.
Through utilising data collected, its state-of-the-art video event recorders, on-road caller reports, and other telematics-based solutions, DriveRisk can provide companies with predictive analytics and effective coaching tools that will ultimately help protect their most valuable resources.
Accident avoidance through a proactive programme
“By placing the emphasis on accident avoidance rather than containing damage after the fact, fleet operators significantly reduce their liability exposure and protect their drivers. This is only possible through a proactive programme, aimed at creating solid practices aimed at changing driver behaviour, reducing driver distractions and offering driver training and coaching where needed,” Ben Bezuidenhout, Chief Business Development Officer of DriveRisk, explains to African Mining Brief, as he highlights the flaws in the current approach and how an integrated approach fills the gap.
Flaws in the current approach
The current approach to road safety is not effective as most fleet operators deploy some form of advanced management system aimed at solely containing their losses.
This is based on the reality that South Africa has one of the worst road accident records in the world and road accidents cost the country over R300 Billion (approximately US$20 billion) annually in collision claims and downtime, not considering the immeasurable damage to company brands and reputations.
“Fleets require huge capital expenditure and therefore the emphasis in most of the advance fleet management programmes falls on protecting capital investment. However, research shows that vehicle faults and road conditions cause only a small portion of all road accidents and that human error is in fact the overwhelming cause of most of the carnage on our roads.
Although most fleet operators deploy some form of management aimed at containing their losses, a few do so in an integrated manner that enables them to effectively address the single most destructive element on our roads: poor driver behaviour,” Bezuidenhout laments.
Evidently, the current approach is flawed as, by not implementing effective driver behaviour management programmes, poor behaviour is not identified properly and undesirable habits are ignored. Consequently, there is a recurrence of the same types of accidents, increasing the likelihood for a risky driving event, leading to those minor near misses and ultimately the fatality or serious injury on roads.
DriverCam: An integrated solution:
In a bid to fill the gap in the approach, DriveRisk introduced the DriverCam programme. The DriveCam Programme – powered by the Lytx engine – identifies, prioritises and helps prevent the causes of poor driving before they lead to a collision.
“This ‘programmatic approach’ helps clients transform their safety culture and ensures bottom-line results: preventing collisions, fraudulent claims and wasted operating expenses – while protecting their drivers and their brand,” says Bezuidenhout.
DriveCam Programme reviews provide benchmarking and best practices specific to a client’s operations and industry. In addition, proprietary video and data analysis provide a complete profile of drivers and driving, allowing for objective comparisons of driver to driver, site to site, region to region, and company to industry.
“In essence, with DriveCam, ongoing improvement in driver efficiency becomes a reality. The dynamic and positive communication it creates between driver and manager brings benefits to the entire fleet, as well as to other road users. The DriveCam software provides all the data needed to implement a driver-incentive programme. With every driver being scored daily, management can reward the fleet’s top drivers, based on accurate and unbiased driver-performance,” Bezuidenhout elaborates.
DriverCam has incredible capabilities. The Drivecam video event recorder captures driving behaviour data and provides real-time in-cab driver feedback. Proprietary predictive analytics, combined with expert video review, highlight the causes of poor driving and prioritize actions needed to reduce fleet risk and operating costs.
Exception-based video and data are uploaded via a secure wireless connection to the DriveCam review centre – and are immediately available to the client.
A specialised trained team of analysers review each event activated, identifying the events with risky driving behaviour that could lead to an accident, score these events and forward comments to the fleet operator via an email alert.
Bezuidenhout indicates that flexible coaching and training methods are applied based on operational capabilities and organisational profiles. “The DriveCam software provides all the data needed to implement a driver-incentive programme. With every driver being scored daily, management can reward the fleet’s top drivers, based on accurate and unbiased driver performance information. Exception-based video captures indisputable evidence when an event occurs, protecting drivers and fleets from fraudulent or other errant claims.”
Continuous monitoring end-user driver proficiency
DriverRisk’s firm belief is that its technology can make a huge difference only when clients are well acquainted with how to use it. That is why, a client relationship manager for fleet operators who continuous monitoring to verify that lessons are being applied, results in safer drivers and fewer collisions, Bezuidenhout explains.
“Ensuring your programme is on track, DriveCam Programme reviews provide benchmarking and best practices specific to your operations and industry. Proprietary video and data analysis provide a complete profile of drivers and driving, allowing for objective comparisons of driver to driver, site to site, region to region and company to industry.
“Utilising the DriveCam Online® web-based portal, including an in-box and a variety of dashboards, you can drill into specifics about a driver or group, and make use of Predictive Analytics, identifying the safest drivers, as well as those with a highest probability of being involved in a collision.”
Additionally, DriveRisk offers an advance coaching workshop to fleet operators. The aim of the workshop is to share enough knowledge about the DriveCam Driver Safety Program and to create an appreciation for coaching that will enhance interaction with drivers and reduce habitual risky driving behaviour.
Sound driver behaviour management
DriverCam is just what the doctor ordered for sound driver behaviour management. Typical Fleet Management programmes utilise several hardware and software applications to help minimise their on-road risk exposure. However, unless all of these tools are applied in a co-ordinated manner, the results will remain less than optimal.
Conveniently, DriveRisk is a solutions company offering fleet owners and operators an extensive range of technically advanced products, dedicated human back-up teams and the most sophisticated predictive analytics to enable them to develop strategies to mitigate their on-road risk, protect their capital and human investment and improve their bottom line. And no other company in Africa can do this for you like DriveRisk can – seamlessly, automatically, turning recorded data into easy-to-implement actions needed to reduce fleet risks and operating costs.
Manage, motivate and mitigate
In general, the significance of sound driver behaviour management is to MANAGE the identified behaviour, MOTIVATE change through coaching and MITIGATE the serious on-road risky event that could coast the life of another.
Proven to protect over 450,000 drivers in more than 500 fleets, DriveCam, powered by Lytx, delivers results. Major fleet operators turn to DriveCam year after year because they realise millions in savings and indirect benefits.