Rand-Air, market leaders in the rental of compressors and generators have been operating in African markets Angola and Botswana for a number of years. The company recognised the need to be closer to their customers and their needs. As the pace of development into Africa gains rapid momentum, Rand-Air has made tremendous strides in establishing a footprint in these two markets.
“In Angola, customers have adopted a purchase culture and major foreign companies sought services from businesses outside of Angola due to its lack of local availability and services,” says Ceu Moreira, Rental Business Development Manager- Angola. “We needed to impact the way our customer’s did business by building their trust in our brand.”